DELIVERING STRATEGIC BUSINESS TRANSFORMATION & GROWTH 
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DELIVERING STRATEGIC BUSINESS TRANSFORMATION & GROWTH 

VICTORIOUS OUTCOMES
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VICTORIOUS OUTCOMES





RELENTLESS FORTITUDE THROUGH ADVERSITY RESULTED IN A STRING OF BUSINESS VICTORIES 
                                                                                                             




Annie’s Homegrown

Drove growth for Annie’s Homegrown through strategic brand development, next-gen marketing, and creation of a new product roadmap for long term growth. Orchestrated new product development and rollout of multiple product lines, across multiple categories and consumer need states. Prolific brand expansion leading to robust double-digit sales growth, and ultimately a successful acquisition by General Mills in 2014.

Drove growth for Annie’s Homegrown through strategic brand development, next-gen marketing, and creation of a new product roadmap for long term growth. Orchestrated new product development and rollout of multiple product lines, across multiple categories and consumer need states. Prolific brand expansion leading to robust double-digit sales growth, and ultimately a successful acquisition by General Mills in 2014.

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Annie’s Homegrown
Town of Truckee

Led repositioning initiative for the Town of Truckee to attract a population influx to the Sierra ski town. Collaborated with stakeholders including residents and chamber of commerce to develop a brand strategy and positioning platform “Base Camp for a Big Life”.Positive outcomes included a significant increase in tourism, new residents, and new business growth. 

Led repositioning initiative for the Town of Truckee to attract a population influx to the Sierra ski town. Collaborated with stakeholders including residents and chamber of commerce to develop a brand strategy and positioning platform “Base Camp for a Big Life”.Positive outcomes included a significant increase in tourism, new residents, and new business growth. 

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Town of Truckee
Ella’s Kitchen Organic Baby Food

Planned and executed U.S. rollout for the UK-based Ella’s Kitchen Organic Baby Food. Employed creative sales and marketing strategy to introduce the brand to American consumers. Led business strategy initiatives to grow company value to $70m in 4 years, earning a successful acquisition by Hain Celestial Group in 2013.

Planned and executed U.S. rollout for the UK-based Ella’s Kitchen Organic Baby Food. Employed creative sales and marketing strategy to introduce the brand to American consumers. Led business strategy initiatives to grow company value to $70m in 4 years, earning a successful acquisition by Hain Celestial Group in 2013.

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Ella’s Kitchen Organic Baby Food
Kevita Probiotic

Created strategic rollout and marketing plan for Kevita Probiotic Beverage, targeting yoga community to launch the first-to-market probiotic beverage. New product and marketing strategy contributed the brand’s high-growth, transforming the functional beverage space, and successful $500 million acquisition by PepsiCo in 2016.

Created strategic rollout and marketing plan for Kevita Probiotic Beverage, targeting yoga community to launch the first-to-market probiotic beverage. New product and marketing strategy contributed the brand’s high-growth, transforming the functional beverage space, and successful $500 million acquisition by PepsiCo in 2016.

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Kevita Probiotic
Restaged Bare Foods

Restaged Bare Foods with new brand strategy, brand repositioning, and packaging redesign. Created a new product road map to expand product offerings resulted in double digit sales growth and acquisition by PepsiCo in 2018.

Restaged Bare Foods with new brand strategy, brand repositioning, and packaging redesign. Created a new product road map to expand product offerings resulted in double digit sales growth and acquisition by PepsiCo in 2018.

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Restaged Bare Foods
VOILA

Orchestrated transformational new market strategy for Bird's Eye Frozen Foods, penetrating new product categories by capitalizing on the meal solutions trend. Drove innovation for new product line, new sub-brand and new category of All-in-One Skillet Meals, "VOILA", currently in distribution across the U.S. in 28 varieties. Renewed Bird's Eye growth led to a successful acquisition, now Pinnacle Foods, Inc.

Orchestrated transformational new market strategy for Bird's Eye Frozen Foods, penetrating new product categories by capitalizing on the meal solutions trend. Drove innovation for new product line, new sub-brand and new category of All-in-One Skillet Meals, "VOILA", currently in distribution across the U.S. in 28 varieties. Renewed Bird's Eye growth led to a successful acquisition, now Pinnacle Foods, Inc.

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VOILA
Acme Ice Cream

Developed and orchestrated rollout of a business strategy for Acme Ice Cream boosting sales performance in the Seattle market +87% in one year. Repositioned Acme Ice Cream brand to leapfrog the competition. Introduced new products to open new business channels. Implemented company infrastructure to increase operational efficiency and scalability, defined a growth strategy and secured buy-in from the team to achieve ambitious objectives. 

Developed and orchestrated rollout of a business strategy for Acme Ice Cream boosting sales performance in the Seattle market +87% in one year. Repositioned Acme Ice Cream brand to leapfrog the competition. Introduced new products to open new business channels. Implemented company infrastructure to increase operational efficiency and scalability, defined a growth strategy and secured buy-in from the team to achieve ambitious objectives. 

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Acme Ice Cream
Premier Protein brand

Developed New Product Road Map and Growth Strategy for Post Holdings Venture Premier Protein brand, through in-depth analysis of market research data and growing consumer trends – turning information into insight. The rollout of new product lines and line extensions resulted in 30%+ annual sales growth, year after year, yielding a successful IPO for Bellring Brands, including Premier Protein, PowerBar, and Joint Juice among others. 

Developed New Product Road Map and Growth Strategy for Post Holdings Venture Premier Protein brand, through in-depth analysis of market research data and growing consumer trends – turning information into insight. The rollout of new product lines and line extensions resulted in 30%+ annual sales growth, year after year, yielding a successful IPO for Bellring Brands, including Premier Protein, PowerBar, and Joint Juice among others. 

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Premier Protein brand
Valvoline

Turned around flatline sales for Valvoline DIY motor oil product line with targeted marketing strategy. Developed and regionally tested five tactics to test and validate regionally for effectiveness before national rollout. Sales increased to a level surpassing competitors, as well as increasing consumer market share 18%.



Turned around flatline sales for Valvoline DIY motor oil product line with targeted marketing strategy. Developed and regionally tested five tactics to test and validate regionally for effectiveness before national rollout. Sales increased to a level surpassing competitors, as well as increasing consumer market share 18%.



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Valvoline
DuPont

Turned around a failing product line for DuPont home care products from packaging restage with consumer friendly messaging, marketing strategy with 360° tactical outreach, saving the line resulting in portfolio expansion for the division.


Turned around a failing product line for DuPont home care products from packaging restage with consumer friendly messaging, marketing strategy with 360° tactical outreach, saving the line resulting in portfolio expansion for the division.


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DuPont

LUMINOUS BRANDS © 2020

LUMINOUS BRANDS © 2020

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