GROWING HEALTHY LIFESTYLE CONSUMER BRANDS

 POSITIVE IMPACT SERVICES






  CONTROL YOUR DESTINY
   OR SOMEONE ELSE WILL.

                                                                                      -Jack Welch 




PANDEMIC PIVOTING
EXECUTIVE LEADERSHIP
CHANGE MANAGEMENT
BRAND STRATEGY
MARKET STRATEGY
BRANDING
NEW PRODUCT ROADMAPS
FINANCIAL STEWARDSHIP
WINGWOMAN

Pandemic Pivoting

COVID-19 AND THE GREAT RESET: With constantly changing benchmark data and the future economic landscape in mind, business leaders are trying to determine what changes they'll need to make in the next year and beyond. Market Research data tell us that many expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate.

The reset is an opportunity to evolve your business according to the changing landscape and consumer needs – such as consumers researching brands more heavily online and initiating more online interactions with brands and organizations today than a year ago.   

EXECUTIVE LEADERSHIP

INTERIM CEO: Hiring an interim leader is a faster solution to get leader boots on the ground to help solve your biggest challenges and achieve your most immediate success outcomes – imagine where you will be a year from now as a result.  Why go with the Interim play? Access to higher caliber talent. No political agenda. Fresh perspective. Objectivity. Overcome static group think. Cost effective. Focus on achieving results. Execute within the timeframe. Create innovative strategies to overcome adversity. Seasoned, proven and driven best practice.  

UNIFYING LEADERSHIP: High impact outcomes are never done by one person. They are done by a team of people. Provide leadership during times of disruption, paradigm shifts, transformative growth and scale up. Lead with empowerment and open communication to unite and inspire teams and stakeholders around a shared purpose 

INCLUSIVE LEADERSHIP:  Collaboratively develop high ROI strategies and tactics  to deliver on mission-driven goals.  Clearly communicate strategic vision, outline the long-term roadmap, and ignite passion within teams as "vectored energy" to 

INTERIM CEO | CMO:   Champion new initiatives to all levels of the organization and ecosystem with transparency to earn buy-in. Oversee execution of multi-team critical paths for synced on-time deliverables. 

CHANGE MANAGEMENT

TRANSFORMATION EVANGELIST: Champion new initiatives to all levels of the organization for rationale and buy-in. Deliver impactful messaging during cross-functional team meetings to clearly communicate strategic vision, outline the long-term roadmap, and ignite passion in all departments. Develop critical paths for on-time execution.

CHANGE MANAGEMENT LEADERSHIP: Implement change management best practices, such as stakeholder analysis, team readiness, leadership communication, and cultivating rebel talent where beneficial to the success of the organization’s goals and objectives.

Maximize your potential by 1. understanding what opportunities have the potential to grow faster, and 2. sieze the moment by nurturing winning ideas in real time.

business strategy

Management & Strategy Consulting: Conceptualize business strategies alongside senior executives to demonstrate the potential for scalable growth. Connect with key leadership and stakeholders to understand existing systems and processes, identify priorities for change, present recommendations, and secure buy-in.

MARKET STRATEGY

MARKET & TREND ANALYSIS: Closely evaluate quantitative and qualitative market data and trends, competitive landscapes, and unmet consumer needs to adopt an evidence based approach to filling gaps in critical messaging and new product offerings.

Cultural anthropology: Understanding culture, understanding people, how we organize, our needs and wants in the dynamic marketplace is de rigueur for setting a strategic course to become a customer-obsessed brand, building loyalty beyond the next transaction.

MARKETING STRATEGY DEVELOPMENT: Develop new marketing strategies and programs that meet the future of shopping. Prioritize the strategies and tactics with the highest return-on investment for building consumer relationships and experience moving them expeditiously from trial, to purchase, to becoming fanatics.

Develop Digital Marketing Strategies, with rigorous research, data mining the information for consumer insights to make actionable.  

BRANDING

BRAND DEVELOPMENT: Collaborate with the team to identify what is authentic and true for your company and products to develop a brand essence tool to drive all brand expression from naming, brand descriptor, positioning, key messaging, and packaging to hit the bull’s eye of your consumers demand.

BRAND CHAMPION: Act as the creative engine for strategic design encompassing brand tone, personality, and values to promote authentic positioning and breathe the spirit of life through your brand.

NEW PRODUCT ROADMAPS

NEW PRODUCT ROAD MAPS: Identify brand core competencies to inform new product ideation and paths for development across product categories, product lines and consumer day part use occasions.

NEW PRODUCT DEVELOPMENT: Drive development of new products to align with enhanced brand and growth strategies, outlining critical path in new product road maps to differentiate from the herd.

FINANCIAL STEWARDSHIP

P&L MANAGEMENT: Gather and analyze critical financial information to identify chronic concerns  needing adjustment, find money and build out next term three-year pro formas to steer decision-making in growth planning and control, and for external reporting to owners, investors, creditors and management team. 

wingwoman

IT IS AMAZING WHAT ONE CAN ACHIEVE WHEN NOT WEDDED TO WHO GETS THE CREDIT

- Harry S. Truman

BUILD STRATEGIC ALLIANCES: with key stakeholders throughout the entire client organization, nurturing peer-to-peer relationships to secure buy-in, influence change, and enable meaningful collaboration. Support founders and CEO’s and provide expert insight on business decision-making.

Best practices: I’ve looked under the hood of a lot of companies, from early stage, growth stage – both pre and post money – to blue chips. I’ve seen what works, and what doesn’t work to achieve organizational goals for growth. I engage with discretion, an open mind, critical thinking, and sense of humor.

WORLD CLASS SUPPORT: One-on-one mindset to make sure people take action and experience life-changing results. On-site work-sessions, live q & a calls per week as needed. Show up, do the work, and create amazing outcomes.

LUMINOUS BRANDS © 2020

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