LEADERSHIP

Food System Change Maker | Brand Builder |Advisor
Board Member | Humanitarian

THE LIFE OF PURPOSE IS THE PURPOSE OF LIFE

Food-obsessed, consummate culture-watcher, an enthusiast of human psychology and behavior, and aptitude for strategy, Erin, (also known as Prunie), is passionate about changing the way the world eats.

Lead with Purpose:

Transforming our food system has been her central purpose and motivation to growing world-class natural-and-organic, better-for-you brands to positively impact consumer health on a magnified scale and enable a more vital future for our communities, sustainable agriculture, and the planet.

Erin brings twenty-five years of experience as a forward-thinking growth management pioneer in building, reforming, transforming CPG/FMCG food and

Erin Fray Reid, Founder

beverage brands and healthy lifestyle categories, Erin’s boundless satisfaction and pleasure from having a positive effect on the lives of many continue to drive her mission to positively impact the health of our world.

Her direct experience in leading emerging brands, many of which reached exit-ready status for win-win acquisition value creation, including six VC/PE-backed prosperous exits for Bare Snacks to PepsiCo, Kevita, Probiotic Functional Beverage to PepsiCo, Bird’s Eye to Dean Foods (now Ella’s Kitchen to Hain Celestial; Annie’s to GM; Saag’s Specialty Meats to Hormel Foods; Bird’s Eye Frozen Food to Dean Foods, (now ConAgra).

When Erin is not forwarding the future of food, you will find her on a boat somewhere in Puget Sound or chasing powder across the wild mountains of the Far West.