DELIVERING STRATEGIC BUSINESS TRANSFORMATION & GROWTH 
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DELIVERING STRATEGIC BUSINESS TRANSFORMATION & GROWTH 

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YOU MISS 100% OF THE SHOTS YOU DON'T TAKE
                                                                                                                                                                                                                                                    - Wayne Gretzky





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  • Steve Brinn, Chairman of Acme Ice CreamCEO of The Raptor Group

    July 08, 2020

    "Erin is highly intelligent, energetic and experienced in building premium food brands. She is passionate about her work and it shows in everything she brings to the team and to the business.  As CEO, Erin delivered transformational outcomes –turning around our organization from a small local operation into a viable going concern, now growing through its adolescence.  To do this, she installed infrastructure to increase efficiencies, defined a growth strategy and plan and pressed the team she inherited to rise to the challenge the plan presented, or recognize it was, for some, a hill too far.  She ran point on winning entry into major grocery channels, with meaningful results to date – while also securing key relationships with two major distributors. she also established an innovative partnership with a retail brand growing the market further. Sales in the Pacific Northwest market grew 87% in 12 months!" ... Read More

  • Gil Zeimer, Senior Copywriter/Account Manager at Healthcare Success Strategies & Zeimer's Advertising Shoppe

    June 25, 2020

    "Erin and Luminous Brands are an amazingly creative resource. I've worked her twice now to help engineer the launch of small brands. For each of them, she's guided the clients, gently held their hands, and shared her vast expertise to help them take the proper steps to getting their products on the shelves and into customers' hands. She's brilliant, creative, personable, fun, and very reasonably priced for her level of experience. If you need brand guidance or marketing expertise for any retail product, I highly recommend Erin Fray." ... Read More

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    • John Grubb

      June 25, 2020

      "Erin brilliantly executed against positioning recommendations in a brand revitalization project. She brought the ideas to life with clarity, consistency and vitality – fully dimensionalizing the brand experience." ... Read More

    • Alex Nasard, CEO at Bata Group, Former President Western Europe & Global Chief Marketing Officer at Heineken

      June 25, 2020

      "Erin is a high energy, smart, and committed professional. She is a straight shooter, and a true leader who has a clear vision of what she wants to achieve, and is able to rally others behind her." ... Read More

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      • Jim Smiley

        June 25, 2020

        "Erin is relentless in finding solutions to help grow businesses, no matter how challenging the goal. Her energy, strategic and pragmatic thinking, and ability to execute are the key attributes that set her apart. Erin is a masterful, “get it done” pro. Give her a goal and she’ll execute against it. She makes it look easy and makes us all look good in the process! I would hire Erin again." ... Read More

      • Scilla Andreen

        June 17, 2020

        "I have known Erin Fray for over half of my life. She is beyond bright, extremely smart, focused and excellent at execution. Her strength lies in her attention to detail and strong understanding of human connections. She is part quarterback and part coach all rolled into one package. Any company would be most fortunate to work with her." ... Read More

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        • Frank Hundley, CFP, Senior Financial Advisor at Merrill Lynch

          June 25, 2020

          "Having known Erin for more than twenty years, I can attest that she is brilliant, dynamic, energetic, creative, passionate, and smart. When we were students together at the Haas School of Business at Berkeley, I had the opportunity to work with Erin on numerous projects and was always impressed with her commitment to success and delivering the best output. A one of a kind gem, upon graduation I fully expected Erin's career to flourish into a success story and I've not at all been disappointed. Erin remains engaged with her MBA classmates and was generous enough to offer her tremendous skill set in planning and marketing our five and ten year class reunions." ... Read More

        • Mark Osborne, Plant Manager nSpired Foods The Hain Celestial Group

          June 17, 2020

          “Erin is a brand visionary. She can chart the course for brand growth unlike anyone I have ever seen. She is careful to understand the business objective and set the strategies for the business before she rolls her sleeves up for tactical execution. I worked with Erin on a brand turnaround initiative where she masterfully motivated and led the team to delver top quality results on time. She brings out the best in people and their work performance. From packaging, to event marketing, to brand strategy to working with operations, she is a real pro, getting real results. I can strongly recommend Erin to add value to brand marketing business growth." ... Read More

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          • Jeff Frank, VP Hormel Foods

            June 17, 2020

            “I worked with Erin on a project to refresh brand & packaging architecture and found her to be very insightful. She challenged our group to think outside the box and delivered well on the expectations of our project team.” Top qualities: Great Results, On Time, Creative. ... Read More

          • James Kilmer

            June 17, 2020

            Erin is a versatile manager with experience in consumer packaged goods marketing and sales. If you have a new product to introduce to the market, are a start-up company or are an overseas company looking to enter the US market, Erin can be of great help. ... Read More

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            • Karen Borie

              June 17, 2020

              Working with Erin was a real treat for me! She was an out-of-the-box thinker with original ideas and creative excitement in her presentations and product innovations. Erin always had an upbeat attitude with an ability to listen to others and expound on their thoughts and ideas too. As a marketer, she understood sales and communicated with the sales team, which was essential element to any company’s success. Erin is a great marketing talent and would kick start any business or company with creative, innovative and fresh new idea's to be very successful and not just a me-too business. ... Read More

            • Gerron Vartan

              June 17, 2020

              "Erin is an exceptionally capable and highly-talented business and marketing strategist and an accomplished creative developer for growing CPG brands. Her approach is results-oriented, consistently delivering tactical execution with style and flair to grow brand value. At ÆGIS, she worked effectively with multi-functional teams and in collaboration with the senior management of brands as diverse as Lucent Technologies, Tropicana, International Paper, Birds Eye Foods, Hallmark, and Duty Free Shopping. I highly recommend Erin.Strengths: integrity, expertise, creativity, on time." ... Read More

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              • Lisa Feldsher, Partner, Mind Over Media PR

                June 17, 2020

                "Erin is a highly skilled and experienced branding/marketing strategist. She possesses a unique and impressive blend of creativity and professionalism. I highly recommend Erin, as she is a talented straight-shooter who will undoubtedly be a fierce advocate for your brand." ... Read More

              • Carl Falcone, Chief Purchasing Manager, Annie’s

                June 17, 2020

                “Erin is a detailed-oriented manager who combs over the balance sheet like a hawk with out losing sight of the strategic objective. A world class Brand Steward. Erin is on time with her deliverables and holds herself and her Team accountable." ... Read More

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                • Tom Meadowcroft, President and Winegrower at Meadowcroft Wines

                  June 17, 2020

                  "Erin has been instrumental in growing my wine business. She led us through two brand re-stages resulting in increased consumer and distributor demand; developed strategic business and marketing initiatives that continue to serve the business well. Erin has been an inspirational influence on my team, working seamlessly to gets us to higher levels, wonderful business and “Esprit de Corps” results. I highly recommend Erin!" ... Read More

                  LUMINOUS BRANDS © 2020

                  LUMINOUS BRANDS © 2020

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