- Beau Mirchoff

John Gibb

Managing Partner at Summit Venture Management 

"Erin brilliantly executed against positioning recommendations in a brand revitalization project. She brought the ideas to life with clarity, consistency and vitality – fully dimensionalizing the brand experience."

Alex Nasard

CEO at Bata Group, Former President Western Europe & Global Chief Marketing at Heineken International

"Erin is a high energy, smart, and committed professional. She is a straight shooter, and a true leader who has a clear vision of what she wants to achieve, and is able to rally others behind her."

Steve Brinn

CEO at the Raptor Group and Chairman at Acme Ice Cream 

"Erin is highly intelligent, energetic and experienced in building premium food brands. She is passionate about her work and it shows in everything she brings to the team and to the business.
As CEO, Erin delivered transformational outcomes by turning around our organization from a smaller local operation into a viable going concern, growing through its adolescence. To do this, she installed infrastructure to increase efficiencies, defined a growth strategy and plan and pressed the team she inherited to rise to the challenge the plan presented, or recognize it was, for some, a hill too far. She ran point on winning entry into major grocery channels, with meaningful results to date – while also securing key relationships with two major distributors. She also established an innovative partnership with a retail brand growing the market further. Sales in the Pacific Northwest market grew 87% in 12 months!"

Gerron VartanLess

President/CEO of ÆGIS Partners, Inc. Management and Marketing Strategy Consulting 

"Erin is an exceptionally capable and highly-talented business and marketing strategist and an accomplished creative developer for growing CPG brands. Her approach is results-oriented, consistently delivering tactical execution with style and flair to grow brand value. 

At ÆGIS, she worked effectively with multi-functional teams and in collaboration with the senior management of brands as diverse as Lucent Technologies, Tropicana, International Paper, Birds Eye Foods, Hallmark, and Duty Free Shopping. I highly recommend Erin.

Strengths: integrity, expertise, creativity, on time"

Jeff Frank

VP at Hormel Foods

“I worked with Erin on a project to refresh brand & packaging architecture and found her to be very insightful. She challenged our group to think outside the box and delivered well on the expectations of our project team.

Top qualities: Great Results, On Time, Creative"

Jim Smiley 

Director at DuPont USA

"Erin is relentless in finding solutions to help grow businesses, no matter how challenging the goal. 

Her energy, strategic and pragmatic thinking, and ability to execute are the key attributes that set her apart. Erin is a masterful, “get it done” pro. Give her a goal and she’ll execute against it. She makes it look easy and makes us all look good in the process! I would hire Erin again."

Brad Oberwager

Founder & CEO at Jyve, Former CEO at Bare Foods

"Erin gets things done. On time, under budget. Needs little management."

James Kilmer

Managing Director at The Opal Group

"Erin is a versatile manager with experience in consumer packaged goods marketing and sales. If you have a new product to introduce to the market, are a start-up company or are an overseas company looking to enter the US market, Erin can be of great help."

Scilla Andreen

CEO & Co-Founder of IndieFlix

"I have known Erin for over half of my life. She is beyond bright, extremely smart, focused and excellent at execution. Her strength lies in her attention to detail and strong understanding of human connections. She is part quarterback and part coach all rolled into one package. Any company would be most fortunate to work with her."

Karen Borie

President & CEO at KB Sales & Marketing Inc.

"Working with Erin was a real treat for me! She was an out-of-the-box thinker with original ideas and creative excitement in her presentations and product innovations. Erin always had an upbeat attitude with an ability to listen to others and expound on their thoughts and ideas too. As a marketer, she understood sales and communicated with the sales team, which was essential element to any companies success. Erin is a great marketing talent and would kick start any business or company with creative, innovative and fresh new idea's to be very successful and not just a me-too business."

Tom Meadowcroft

Founder and President at Meadowcroft Wines

"Erin has been instrumental in growing my wine business. She led us through two brand re-stages resulting in increased consumer and distributor demand; developed strategic business and marketing initiatives that continue to serve the business well. Erin has been an inspirational influence on my team, working seamlessly to gets us to higher levels, wonderful business and “Esprit de Corps” results. I highly recommend Erin!"

Gil Zeimer

Principal at Zeimer's Advertising

"Erin and Luminous Brands are an amazingly creative resource. I've worked her twice now to help engineer the launch of small brands. 

For each of them, she's guided the clients, gently held their hands, and shared her vast expertise to help them take the proper steps to getting their products on the shelves and into customers' hands. 


She's brilliant, creative, personable, fun, and very reasonably priced for her level of experience. If you need brand guidance or marketing expertise for any retail product, I highly recommend Erin Fray."

Frank Hundley

CFP, Senior Financial Advisor at Merrill Lynch

"Having known Erin for more than twenty years, I can attest that she is brilliant, dynamic, energetic, creative, passionate, and smart. When we were students together at the Haas School of Business at Berkeley, I had the opportunity to work with Erin on numerous projects and was always impressed with her commitment to success and delivering the best output. A one of a kind gem, upon graduation I fully expected Erin's career to flourish into a success story and I've not at all been disappointed. Erin remains engaged with her MBA classmates and was generous enough to offer her tremendous skill set in planning and marketing our five and ten year class reunions."

Lisa Feldsher

Partner at Mind Over Media PR

"Erin is a highly skilled and experienced branding/marketing strategist. She possesses a unique and impressive blend of creativity and professionalism. I highly recommend Erin, as she is a talented straight-shooter who will undoubtedly be a fierce advocate for your brand."

Carl Falcone

Director of Purchasing at ABCO Laboratories

“Erin is a detailed-oriented manager who combs over the balance sheet like a hawk without losing sight of the strategic objective. A world class Brand Steward. Erin is on time with her deliverables and holds herself and her Team accountable.”

Matt Fuller

President ProBar LLC, former President at Bare Snacks

Erin is an expert at bringing brands to life. She is intelligent, intuitive, a true professional that always seems to over deliver no matter how lofty the expectation. Any team seeking to grow their business and enhance their brand would be well served to enlist Erin’s help. I would highly recommend her.