GROWING HEALTHY LIFESTYLE CONSUMER BRANDS

 POSITIVE IMPACT SERVICES




Luminous approach

Our approaches are designed to fit your company's needs, allowing for flexibility to scale up or down as your business needs evolve. 


Our approaches are designed to delve into organizational wisdom and encourage varying perspectives from stakeholders across meeting environments: in-person, virtual, and hybrid.


Each client relationship becomes a partnership from which to explore what is possible, design strategies that will effectively achieve outcomes, and navigate the complexities of agile implementation.


EXPLORE: What is Possible: Our approach begins with understanding the outcomes the organization hopes to achieve, to then exploring the possibilities to achieve those outcomes. Framing the conversation around possibilities helps our clients push through obstacles and create impactful lasting change.


DESIGN for Success: Together we co-create solutions to achieve the outcomes defined in the Exploration phase. we bring the tools and processes and mine the organization’s valuable knowledge to develop business solutions that are feasible and sustainable.


NAVIGATE Complexity: In our approach to navigating the complexities of implementation, we work with our clients to address challenges that arise, remaining agile to adjust course. In our approach to navigating the complexities of implementation, we work with our clients to address challenges that arise, remaining agile in adjusting course. Well-grounded in collaboration and learning, our approaches enable us to recommend strategic solutions for value creation and moving the organization forward.


EXECUTIVE LEADERSHIP

It’s not my job to tell you what to think. It’s my job to think about what you tell me.


Leadership in times of adversity is daunting for any of us. It’s an opportunity to become more relevant, effective and efficient to continuously navigate in the moment to what lies ahead and in all directions. High impact outcomes are never done by one person. They are done by a team of people.


Engaging Luminous Brands – whether it be an advisory, consulting or interim or fractional CEO or CMO capacity, is a faster solution to get leader boots on the ground to help solve your biggest challenges and achieve your most immediate success outcomes – imagine where you will be a year from now as a result.


CHANGE MANAGEMENT

Stuck can happen. It’s not uncommon for a business to plateau, contract, lose its reason-for-being, or pain crises. It's difficult for any leadership team.  It keeps you up at night.

We look at how to maximize your potential by understanding what opportunities have the potential to grow faster, or make the greatest impact and then seize the moment by nurturing winning ideas in real-time. Then, we champion the new initiatives and demonstrate the rationale for the potential for scalable growth to all levels of the organization for feedback and buy-in. We strive to deliver impactful messaging during cross-functional team meetings to communicate strategic vision, outline the long-term roadmap, and secure buy-in to ignite passion in all departments.



BUSINESS STRATEGY

We start with identifying the ‘Why?” to unite around shared purpose. We collaborate to leverage our diversity of experience and thought, with an openness to question the status quo, the ability to reframe risk, (such as inaction being and action), and imagination to create bold plans and ideas, to zig when others zag. That’s where the fruit lives.


The journey to hatching a knock-your-socks-off strategy can be fuzzy, open ended, indeterminate, evolutionary, and innovative. We trust in the process, using analytical and creative whole-brain thinking to mine the data, transforming information-into-insights, that will guide us to identify winning strategies to achieve your business goals.


BRAND STRATEGY

Luminous Brands help people fall in love with brands, and build trust with consumers to help their brands skyrocket. 


Understanding culture, understanding people, how we organize, our needs and wants in the dynamic marketplace is de rigueur for setting a strategic course to become a customer-obsessed brand, building loyalty beyond the next transaction. 


Collaboratively as a team, we look to identify what is authentic for the brand and products to develop the tools to drive all brand expression from naming, brand descriptor, key messaging, and strategic design encompassing brand tone, personality, and values to authentically breathe the spirit of life through the brand – with heart and head – to connect hit the bull’s eye of your consumer’s demand. 


Luminous Brands’ well-earned reputation in Brand Strategy leadership – developing champion brands distinguishes it from others in improving the value of your business. Brand Strategy Development includes Brand Essence, Positioning, Naming, Brand Identity, and Strategic Design. Successful Brand Strategies resulting in profitable value creation include Bare, Annie’s, Ella’s Kitchen, Premier Nutrition, Bird’s Eye, Hormel, Acme Valley, and more.


We closely evaluate quantitative and qualitative market data, trends, and consumer insights from unmet needs against core competencies, points of differentiation, and competitive landscape set to adopt an evidence-based approach to defining a winning brand positioning platform.


BRAND VISIONING

Because forward-thinking achieve mind-blowing results!


How?  We brainstorm, evaluate, and validate with testing followed stakeholders for buy-in because providing a bold vision of our collective goals at a higher level fuel innovative ideas and possibilities leading to scalable growth.


Luminous Brands’ success in developing Brand and Business Visions to drive growth includes Annie’s, Bare, Premier Nutrition, and even the Township of a Tahoe Ski Town in California called Truckee to forward urban welfare.


MARKETing STRATEGY

Culture is being recoded. Consumers’ changing expectations of brands to be more human and immediate, is a paradigm shift to meet the future of shopping.


The paradigm shift is moving CPG marketing forward. We don’t sell to consumers. We show them acts of love. As needed, we explore creating dynamic, inclusion-centric, immersive marketing strategies focused on meeting customer passions and solving pain points. The value of emotion can generate more impact, drive sales, and build long-term equity, customer buy-in, and consumer loyalty for the highest value creation. 


Understanding culture, understanding people, how we organize, how we shop, and our needs and wants in the dynamic marketplace helps us to set a strategic course to become a customer-obsessed brand, building loyalty beyond the next transaction.


We seek to develop new marketing strategies and programs that meet the future of shopping. Prioritize the strategies and tactics with the highest return on investment for building consumer relationships and experience moving them expeditiously from trial, to purchase, to becoming fanatics.


The question isn’t whether, but when—and how—to enter the emerging experience economy.


DIGITAL MARKETING IN A DIGITAL WORLD


Longstanding business-as-usual is being upended. Shifting from business-as-usual practices to adopting an operating model in line with technology can be a challenge to keep up with innovative, agile players willing to fall fast and often.


Consumer buying behavior shifting to online channels, as well as the move to AI and Automation technologies, are the most radical disruptions since the Industrial Revolution.


Creating a pipeline of new strategic initiatives that align with a high-level digital vision of the transformation roadmap will help brands stay relevant,


Luminous Brands looks at how to be nimble and embrace a pivot model to experiment, iterate learn, adopt metrics to support entrepreneurial growth, build cross-functional scrums and get systematic about advocating and executing early-stage innovation.


In addition, we can explore ways to provide immersive brand experiences to gain traction in our experiential economy with consumers to grow the brand.



INNOVATION

What we believe determines what we create. It keeps us focused on possibilities. Forward-thinking keeps us moving toward the future instead of living in past. We courageously set out in search of dynamic relevance to leapfrog category others to assume a position of category leadership.


What we believe determines what we create. It keeps us focused on possibilities. Forward-thinking keeps us moving toward the future instead of living in past. We courageously set out in search of dynamic relevance to leapfrog category others to assume a position of category leadership. 


Luminous Brands offers an in-the-trenches experience in navigating brand extension into new categories to profitably benefit business growth. Leading innovation for Annie’s succeeded in value creation beyond expectation by jumping the rails from a single Mac & Cheese line prepared on the stovetop into new categories such as cookies & crackers, and new formats and use occasions like single-serve bags in the lunchbox.




FINANCIAL STEWARDSHIP

P&L Management support to analyze critical financial information to identify chronic concerns needing adjustment, find money and build out next term three-year pro-formas to steer decision-making in growth planning and control, and for external reporting to owners, investors, creditors, and management team. We look at strategic budgeting to get more bang-for-the-buck for key initiatives to increase ROI.   

IT IS AMAZING WHAT ONE CAN ACHIEVE WHEN NOT WEDDED TO WHO GETS THE CREDIT

- Harry S. Truman



wingwoman

Great things in business are never done by one person. They're done by a team of people. World-class support means collaboration, one-on-one support, on-site and/or remote work sessions, and live Q & A calls per week as needed. 

Together we create amazing outcomes.

LUMINOUS BRANDS © 2022

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