STRATEGIC TRANSFORMATION 
TO ACCELERATE SOCIAL & FINANCIAL IMPACT 
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STRATEGIC TRANSFORMATION 
TO ACCELERATE SOCIAL & FINANCIAL IMPACT 

ABOUT
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ABOUT

Life's most urgent question is, 
'What are you doing for others?
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Life's most urgent question is, 
'What are you doing for others?

-Martin Luther Kink Jr.
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-Martin Luther Kink Jr.

GROWTH THROUGH CONSTRUCTIVE NON-CONFORMITY
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GROWTH THROUGH CONSTRUCTIVE NON-CONFORMITY

We all know that innovation and high performance often result from behaviors that defy organizational norms—the established ways of thinking and of doing things.  

We all know that innovation and high performance often result from behaviors that defy organizational norms—the established ways of thinking and of doing things.  

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Francesca Gino, nails it in her Harvard Business Review article “Let Your Workers Rebel”. She defines ‘Constructive Non-conformity’– thinking outside the box requires a form of Rebel Talent where nonconformity promotes disruptive innovation and improves performance. 

Francesca Gino, nails it in her Harvard Business Review article “Let Your Workers Rebel”. She defines ‘Constructive Non-conformity’– thinking outside the box requires a form of Rebel Talent where nonconformity promotes disruptive innovation and improves performance. 

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 DYNAMIC RELEVANCE 
THROUGH CATEGORY DISRUPTION 
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 DYNAMIC RELEVANCE 
THROUGH CATEGORY DISRUPTION 

Category Disruptors are Rebels who are outside-the-box thinkers in various fields, but in a positive and constructive way. They challenge the norms and do things that make them different from the crowd. A Rebel is NOT somebody who has to break the law and get in legal trouble. It is a person who is fully engaged in their relationships, in their lives, in the work that they are doing, because they have certain character traits that they have cultivated that enable them to push the boundaries of what's possible. 

Category Disruptors are Rebels who are outside-the-box thinkers in various fields, but in a positive and constructive way. They challenge the norms and do things that make them different from the crowd. A Rebel is NOT somebody who has to break the law and get in legal trouble. It is a person who is fully engaged in their relationships, in their lives, in the work that they are doing, because they have certain character traits that they have cultivated that enable them to push the boundaries of what's possible. 

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That’s Erin in a nutshell.

That’s Erin in a nutshell.

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Companies currently facing adversity financial or otherwise or those who are trying to develop strategic responses to anticipated challenges will benefit from Erin’s hard-won lessons during a long career in successful problemsolving and value creation . Never high-profile, never ego-driven, her experience and work ethic has nevertheless resulted in a string of business victories in recent years.

Companies currently facing adversity financial or otherwise or those who are trying to develop strategic responses to anticipated challenges will benefit from Erin’s hard-won lessons during a long career in successful problemsolving and value creation . Never high-profile, never ego-driven, her experience and work ethic has nevertheless resulted in a string of business victories in recent years.

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Erin has developed strategic responses to anticipated and unanticipated challenges by being nimble and creative in her solutions to help companies punch above their weight class no matter the circumstances. She has guided brands through adverse situations and has also delivered growth to companies manifesting their exits, including Bare Snacks, KeVita Probiotic Beverage, Ella’s Kitchen Organic Baby Food, Birds Eye, Annie’s Homegrown, among others.

Erin has developed strategic responses to anticipated and unanticipated challenges by being nimble and creative in her solutions to help companies punch above their weight class no matter the circumstances. She has guided brands through adverse situations and has also delivered growth to companies manifesting their exits, including Bare Snacks, KeVita Probiotic Beverage, Ella’s Kitchen Organic Baby Food, Birds Eye, Annie’s Homegrown, among others.

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There are few challenges she has not faced or solved. She can solve problems faster and more effectively and her people management skills are inspirational! She builds a culture of purpose to elevate the mission around which to unite and motivate her teams. When it comes to judgment, well, she just makes better decisions because she have faced more. She’s seen what works and what doesn’t work. It takes time to develop the leadership skills that she has. Few are born with it. Her experience is your greatest strength. 

There are few challenges she has not faced or solved. She can solve problems faster and more effectively and her people management skills are inspirational! She builds a culture of purpose to elevate the mission around which to unite and motivate her teams. When it comes to judgment, well, she just makes better decisions because she have faced more. She’s seen what works and what doesn’t work. It takes time to develop the leadership skills that she has. Few are born with it. Her experience is your greatest strength. 

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So ask yourself if you want to follow a script –or write your own story?

So ask yourself if you want to follow a script –or write your own story?

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NOTEWORTY EXPERIENCE
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NOTEWORTY EXPERIENCE

Luminous Brands | Seattle, WA | Remote Worldwide 

Luminous Brands | Seattle, WA | Remote Worldwide 

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President | Strategic Impact Specialist 

President | Strategic Impact Specialist 

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Acme Ice Cream | Seattle & Bellingham, WA 

Acme Ice Cream | Seattle & Bellingham, WA 

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CEO | CMO

CEO | CMO

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Bare

Bare Snacks | San Francisco, CA

Bare Snacks | San Francisco, CA

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Fractional CMO

Fractional CMO

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Ella’s Kitchen Organic Baby Food, US Market | Berkeley, CA

Ella’s Kitchen Organic Baby Food, US Market | Berkeley, CA

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US Market Launch Lead | CMO

US Market Launch Lead | CMO

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KeVita Probiotic Beverage | Ojai, CA

KeVita Probiotic Beverage | Ojai, CA

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CMO

CMO

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Annie’s, Inc. | Berkeley, CA 

Annie’s, Inc. | Berkeley, CA 

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Director of Innovation | Director of Marketing  

Director of Innovation | Director of Marketing  

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Aegis Partners | San Francisco, CA 

Aegis Partners | San Francisco, CA 

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Director of New Business | Strategy Consultant | Account Director

Director of New Business | Strategy Consultant | Account Director

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Nestlé USA | San Francisco & Glendale, CA 

Nestlé USA | San Francisco & Glendale, CA 

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Marketing Director | Transition Lead SBU Move to Glendale

Marketing Director | Transition Lead SBU Move to Glendale

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EDUCATION
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EDUCATION

Northwestern – Kellogg School of Management Executive Education | Cloud-based 

Northwestern – Kellogg School of Management Executive Education | Cloud-based 

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Digital Marketing Strategies: Data, Automation, AI & Analytics

Digital Marketing Strategies: Data, Automation, AI & Analytics

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UC Berkeley – Haas School of Business | Berkeley, CA  

UC Berkeley – Haas School of Business | Berkeley, CA  

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MBA in Marketing

MBA in Marketing

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Sotheby’s Auction House & Art Institute | London, UK  

Sotheby’s Auction House & Art Institute | London, UK  

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Masters in Appraisal of Fine & Decorative Art 

Masters in Appraisal of Fine & Decorative Art 

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Smith College | Northampton, MA 

Smith College | Northampton, MA 

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BA in Art History, French Literature 

BA in Art History, French Literature 

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SciencesPo

L’Institut des Sciences Politiques de Paris & La Sorbonne Paris VI | Paris, France, EU

L’Institut des Sciences Politiques de Paris & La Sorbonne Paris VI | Paris, France, EU

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Junior Year Abroad

Junior Year Abroad

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Berkeley Shambhala Center | Berkeley, CA

Berkeley Shambhala Center | Berkeley, CA

Berkeley Shambhala Center | Berkeley, CA

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Pema Chodron Bodhisattva Training

Pema Chodron Bodhisattva Training

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United States Rowing Team  

United States Rowing Team  

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World Championships Competition | Belgium, EU 

World Championships Competition | Belgium, EU 

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Outward Bound

Outward Bound Wilderness School | Hurricane Island, ME

Outward Bound Wilderness School | Hurricane Island, ME

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Resilient & Compassionate Leadership Training

Resilient & Compassionate Leadership Training

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PHILANTHROPIC, VOLUNTEER & ADVISORY ROLES
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PHILANTHROPIC, VOLUNTEER & ADVISORY ROLES

LUMINOUS BRANDS © 2020

LUMINOUS BRANDS © 2020

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