Erin Fray Reid

Brands currently facing adversity — financial or otherwise — or those who are trying to develop strategic responses to anticipated challenges will benefit from Erin’s hard-won lessons during a long career in food and beverage. Never high-profile, never ego-driven, her experience and work ethic has nevertheless resulted in a string of business victories in recent years.
 
Erin has developed strategic responses to anticipated and unanticipated challenges by being nimble and creative in her solutions— to help companies punch above their weight class — no matter the circumstances. She has guided brands through adverse situations and has also delivered growth to companies manifesting their exits ,including Bare Foods snack foods, KeVita Probiotic Beverage, Ella’s Kitchen Organic Baby Food, Bird’s Eye frozen foods, Annie’s Homegrown, among others. 

Luminous Brands | Seattle, WA 

Transformation Consultant | Intrapreneur | Acting CMO | CEO

Acme Ice Cream | Seattle & Bellingham, WA 

CEO | CMO 

Annie’s, Inc. | Berkeley, CA 

Director of Product Innovation | Brand Management for Portfolio of Brands   

Aegis Partners | San Francisco, CA 

Strategy Consultant | Account Director

Nestlé USA | San Francisco & Glendale, CA 

Brand Management for Portfolio of Beverage Brands 

UC Berkeley – Haas School of Business | Berkeley, CA  

MBA in Marketing

Sotheby’s Auction House & Art Institute | London, UK  

Masters in Appraisal of Fine & Decorative Art 

Smith College | Northampton, MA 

BA in Art History | Nominated Rookie Athlete of the Year

United States Rowing Team  

World Championships Competition | Belgium, EU 

Philanthropic and Volunteer Outreach 

FareStart Job Training for Great Food and Better Lives
Mentor for Smith College The Conway Center of Innovation & Entrepreneurship and The Draper Competition for Collegiate Women Entrepreneurs
Monroe Prison Defy Ventures CEO Mentorship Program Numerous Advisory Boards