DELIVERING STRATEGIC BUSINESS TRANSFORMATION & GROWTH 
Less

DELIVERING STRATEGIC BUSINESS TRANSFORMATION & GROWTH 

ABOUT
Less

ABOUT






THE BEST WAY TO PREDICT THE
FUTURE IS TO CREATE IT







Erin Fray Reid

Erin Fray Reid

Less

Brands currently facing adversity — financial or otherwise — or those who are trying to develop strategic responses to anticipated challenges will benefit from Erin’s hard-won lessons during a long career in food and beverage. Never high-profile, never ego-driven, her experience and work ethic has nevertheless resulted in a string of business victories in recent years.
 
Erin has developed strategic responses to anticipated and unanticipated challenges by being nimble and creative in her solutions— to help companies punch above their weight class — no matter the circumstances. She has guided brands through adverse situations and has also delivered growth to companies manifesting their exits ,including Bare Foods snack foods, KeVita Probiotic Beverage, Ella’s Kitchen Organic Baby Food, Bird’s Eye frozen foods, Annie’s Homegrown, among others. 

Brands currently facing adversity — financial or otherwise — or those who are trying to develop strategic responses to anticipated challenges will benefit from Erin’s hard-won lessons during a long career in food and beverage. Never high-profile, never ego-driven, her experience and work ethic has nevertheless resulted in a string of business victories in recent years.
 
Erin has developed strategic responses to anticipated and unanticipated challenges by being nimble and creative in her solutions— to help companies punch above their weight class — no matter the circumstances. She has guided brands through adverse situations and has also delivered growth to companies manifesting their exits ,including Bare Foods snack foods, KeVita Probiotic Beverage, Ella’s Kitchen Organic Baby Food, Bird’s Eye frozen foods, Annie’s Homegrown, among others. 

Less

NOTEWORTHY EXPERIENCE
Less

NOTEWORTHY EXPERIENCE

Luminous Brands | Seattle, WA 

Transformation Consultant | Intrapreneur | Acting CMO | CEO

Luminous Brands | Seattle, WA 

Transformation Consultant | Intrapreneur | Acting CMO | CEO

Less

Acme Ice Cream | Seattle & Bellingham, WA 



CEO | CMO 

Acme Ice Cream | Seattle & Bellingham, WA 

CEO | CMO 

Less

Annie’s, Inc. | Berkeley, CA 


Director of Product Innovation | Brand Management for Portfolio of Brands   

Annie’s, Inc. | Berkeley, CA 

Director of Product Innovation | Brand Management for Portfolio of Brands   

Less

Aegis Partners | San Francisco, CA 

Strategy Consultant | Account Director

Aegis Partners | San Francisco, CA 

Strategy Consultant | Account Director

Less

Nestlé USA | San Francisco & Glendale, CA 

Brand Management for Portfolio of Beverage Brands 

Nestlé USA | San Francisco & Glendale, CA 

Brand Management for Portfolio of Beverage Brands 

Less

EducationLess

Education

UC Berkeley – Haas School of Business | Berkeley, CA  

MBA in Marketing

UC Berkeley – Haas School of Business | Berkeley, CA  

MBA in Marketing

Less

Sotheby’s Auction House & Art Institute | London, UK  

Masters in Appraisal of Fine & Decorative Art 

Sotheby’s Auction House & Art Institute | London, UK  

Masters in Appraisal of Fine & Decorative Art 

Less

Smith College | Northampton, MA 

BA in Art History | Nominated Rookie Athlete of the Year

Smith College | Northampton, MA 

BA in Art History | Nominated Rookie Athlete of the Year

Less

United States Rowing Team  

World Championships Competition | Belgium, EU 

United States Rowing Team  

World Championships Competition | Belgium, EU 

Less

Philanthropic and Volunteer Outreach 


FareStart Job Training for Great Food and Better Lives
Mentor for Smith College The Conway Center of Innovation & Entrepreneurship and The Draper Competition for Collegiate Women Entrepreneurs
Monroe Prison Defy Ventures CEO Mentorship Program

Numerous Advisory Boards

Philanthropic and Volunteer Outreach 

FareStart Job Training for Great Food and Better Lives
Mentor for Smith College The Conway Center of Innovation & Entrepreneurship and The Draper Competition for Collegiate Women Entrepreneurs
Monroe Prison Defy Ventures CEO Mentorship Program Numerous Advisory Boards

Less

LUMINOUS BRANDS © 2020

LUMINOUS BRANDS © 2020

Less
BACK TO TOP