OUR PURPOSE – the royal we 

Luminous Brands was founded to serve better-for-you consumer brands’ stakeholders who seek long-term value creation to progressively influence consumer behavior change, accelerate the better-for-you CPG food industry, and contribute to a sustainable future food system.  

Luminous Brands helps executives and entrepreneurs become better leaders, make more informed decisions, and accelerate their company’s growth in the modern era of sustainable food systems.   

Erin understands the kinds of unique challenges successful leaders can face along their leadership journey – stuck in the weeds, isolated, unsure, or at odds. We work together in a confidential, supportive environment to gain greater perspective and counsel to overcome these obstacles and make better decisions that deliver positive outcomes. 

OUR MOTIVATION – the royal we

REBEL SANITY.  The desire for personal and planetary health pervades the culture. The choices about what we eat represent our single biggest daily opportunity to change our environmental footprint. We eat the change to be the change of our healthy future food system.

While consumer needs and behaviors are changing at warp speed, consumers continue to discover new, better-for-you brands, which will drive growth for years to come to positively impact community and planet health.

Pragmatic visionaries and innovative entrepreneurs who share the common vision to transform our food system forge the untrodden trail to the emerging horizon with the catalytic power to drive the impactful evolution of our future food system for a livable healthy future.

The path is anything but linear – twisting and turning, sometimes whipping us forward, other times screeching us to a halt, or even flinging us to places unknown. While we can’t change this, we might as well go with it. It doesn’t matter where the path goes – only how we respond.

Luminous Brands assists the promotion of disruptive innovative solutions for positive nutrition offerings to positively influence consumer behavior change and accelerate the better-for-you CPG food industry.

OUR CLIENTS – the royal we

A typical client has revenues from $1 million to $100 million and is privately held or recently PE/VC financed. Luminous Brands offers companies that are too small for big consulting agencies the same level of professionalism that they would receive from a Big 4 strategic consulting firm that only serves much larger companies.

Clients are primarily pragmatic visionaries and innovative entrepreneurs who share the common vision to build better-for-you consumer brands that will drive growth for years to come and transform our food system for a livable healthy future.