SELECTED TRANSFORMATIONAL OUTCOMES

Drove growth for Annie’s homegrown brand through strategic brand development, next-gen marketing, and creation of a new product roadmap for long term growth. Orchestrated new product development and rollout of multiple product lines, across multiple categories and need states. Prolific brand expansion led robust double-digit sales growth, and ultimately a successful acquisition by General Mills in 2014.

LED repositioning initiative for the Town of Truckee to attract a population influx to the sierra ski town. Collaborated with stakeholders including residents and chamber of commerce to develop a brand strategy and positioning platform “base camp for a big life.” results included a significant uptick in population and new business.

Planned and executed us rollout for the uk-based ella’s kitchen organic baby food, employing creative sales and marketing strategy to introduce the brand to american consumers. Led business strategy initiatives to grow company value to $70m in 4 years, earning a successful acquisition by Hain Celestial Group in 2013.

Created strategic roll out and marketing plan for Kevita Probiotic Beverage, targeting yoga community to launch the first-to-market probiotic beverage. New product and marketing strategy led to acquisition by PepsiCo in 2016

Restaged Bare Foods with new brand strategy, brand repositioning, and packaging redesign. Created a new product road map to expand product offerings resulted in double digit sales growth and acquisition by PepsiCo in 2018

Orchestrated transformational new market strategy for Bird's Eye Frozen Foods, penetrating new product categories by capitalizing on the meal solutions trend. Drove innovation for new product line, new sub-brand and new category of All-in-One Skilled Meals, "VOILA", currently in distribution across the U.S. in 28 varieties. Renewed Bird's Eye growth led to a successful acquisition, now Pinnacle Foods, Inc.

Developed and orchestrated rollout of a business strategy boosting sales performance in the seattle market +87% in one year. Implemented company infrastructure to increase operational efficiency and scalability, defined a growth strategy and secured buy-in from the team to achieve ambitious objectives. Managed agency resources as well as an internal team.

Repositioned acme ice cream brand to leapfrog the competition, directing a brand restage across packaging and all consumer-facing collateral and social media platforms. Introduced new products to open new business channels.

Turned information into insight: developed a new product road map by segment for premier protein, the protein bar and shake brand through in-depth analysis of market research data, combined with growing consumer trends.

Turned around flatline sales for valvoline diy product line with targeted marketing strategy. Developed and regionally tested five tactics to test and validate regionally for effectiveness before national rollout. Sales increased to a level surpassing the competitor’s, as well as increasing consumer acquisition.

Turned around a failing product line for du pont’s home care products from packaging restage with consumer friendly messaging, marketing strategy with 360° tactical outreach, saving the line resulting in portfolio expansion for the division.