Erin Fray Recommendations

“Erin transformed my company through total reposition from One Week Health to Health To Happiness Inc. and Ltd. She was instrumental in transforming our 'One Week Diet System' to becoming something far more appealing and differentiated with 'The Swedish Diet'. She developed marketing strategy, and advertising campaigns, including a new TV ad, targeted banner ads and website content. She has helped us create a more "user friendly shopping experience", which I think is very good for building long term customer relationships in the online world. She is highly motivated so keeps us all on track. She works globally, with the Swedish office, the UK office and the US office, and multiple agencies to skillfully unify the strategies and execution across the countries to deliver exactly what I am looking for to grow my business. She brings an excellent long range view, attention to detail, incredible energy, understands how to build brands, adaptable, solution oriented.

My business is far better off now with the inputs and direction Erin has provided us, that I hate to think where we would be today with her. She has so much experience that nothing surprises her. On a scale of 1 to 10, I would rate her a 10, professional and on time”
Top qualities: Good Value, High Integrity, Creative
Dennis Bergstrom, CEO Health to Happiness, Inc.

“Erin is a high energy, smart, and committed professional. She is a straight shooter, and a true leader who has a clear vision of what she wants to achieve, and is able to rally others behind her.”
Alex Nasard, Chief Commercial Officer, Heineken, N.V.

“Erin is a delight to work with, and she is willing to not only consult and advise, but will roll up her sleeves and show you how to perform activites associated with her advice. Erin knows the food space and her advice is rock solid. She has a bright happy personality and easy to work with and a great motivator. Yes I would employ her services again!” Top qualities: Expert, High Integrity, Creative
Robert Miller, Chairman of the Board Choctal, Inc.

“Erin worked as Ella’s Kitchen National Brand Manager for Ella’s Kitchen’s launch into the USA market. Erin was responsible for co-inventing and fine tuning a full brand launch for this major innovation in baby food.

Erin worked with our outsourced administrative team and also a team of assistants to deliver against brand and sales goals in a tight timescale. She handled many and various requests from the sales team and was able to provide them with collateral to assist and beat stretching goals.

Erin worked well with the teams in the UK and USA.
A job well done... Cheers, Doug
Doug Struthers, CEO Ella’s Kitchen, Inc.

“I have used Erin several times to help with various marketing / design projects. Erin possesses the ability to come up to speed quickly when thrown into foreign situations, accurately assess what has to be done, execute the plan and complete it on schedule. I have recommended her to several businesses, and all of them have been pleased with her work.” Top qualities: Great Results, Expert, Creative
Tim Dam, President of Saag’s Specialty Sausages, A Division of Hormel Corp.

“Imagine! Your great product or service has just sold beyond your wildest dreams. The wonder of it all almost overwhelms. And you know who you must thank for this amazing success. It's she, Erin Fray, marketing guru extraordinaire. She guided your every step. She helped you understand your product, the market, the competition. Then she gave you the crucial tools to make your business succeed. Her company, Luminous Brands, illuminated your business life. That's what Erin can do for you. I've seen her wisdom, humor and skill at work. No question, if you choose Erin, you've chosen more wisely than you ever have. Success awaits.”
Georgie Craig, Georgie Craig Communications

“Erin provided us with passionate marketing leadership. She offered us actionable direction rooted in real-world experience. She helped us define our business and make our brand/ communication more relevant to our customers. We continue to keep Erin as our proactive partner, for counsel on an as needed basis. She's a real pro, gets positive results and is a pleasure to work with. I highly recommend Erin!”
Top qualities: Great Results , Personable , Expert
Rod Shoja, Owner of Ace Printing and Design

“Erin is a highly skilled and experienced branding/marketing strategist. She possesses a unique and impressive blend of creativity and professionalism. I highly recommend Erin, as she is a talented straight-shooter who will undoubtedly be a fierce advocate for your brand.” January 27, 2010
Lisa Feldsher, Partner, Mind Over Media PR Agency

“Erin is a brand visionary. She can chart the course for brand growth unlike anyone I have ever seen. She is careful to understand the business objective and set the strategies for the business before she rolls her sleeves up for tactical execution. I worked with Erin on a brand turnaround initiative where she masterfully motivated and led the team to delver top quality results on time. She brings out the best in people and their work performance. From packaging, to event marketing, to brand strategy to working with operations, she is a real pro, getting real results. I can strongly recommend Erin to add value to brand marketing business growth.”
Mark Osborne, Another Path Solutions & former VP Production/Quality, Annie's Inc.

“Working with Erin was a real treat for me! She was an out-of-the-box thinker with original ideas and creative excitement in her presentations and product innovations. Erin always had an upbeat attitude with an ability to listen to others and expound on their thoughts and ideas too. As a marketer, she understood sales and communicated with the sales team, which was essential element to any company’s success. Erin is a great marketing talent and would kick start any business or company with creative, innovative and fresh new idea's to be very successful and not just a me-too business.”
Karen L. Borie, President/ CEO of KB Sales and Marketing, Former Senior Vice President of Sales, Annie’s Inc.

“Erin and Luminous Brands are an amazingly creative resource. I've worked her twice now to help engineer the launch of small brands. For each of them, she's guided the clients, gently held their hands, and shared her vast expertise to help them take the proper steps to getting their products on the shelves and into customers' hands. She's brilliant, creative, personable, fun, and very reasonably priced for her level of experience. If you need brand guidance or marketing expertise for any retail product, I highly recommend Erin Fray.
Top qualities: Great Results, Expert, High Integrity
- Gil Zeimer, Creative Director/Copywriter, Zeimer's Advertising Shoppe

“Erin provided several key recommendations that helped me improve my marketing approach and business development strategy. She brought her "A" game to every meeting. I benefited greatly from her experience in a range of industries, particularly because she was able to analyze my needs from several different angles at once. She's a total pro, and highly recommended.”
Top qualities: Great Results, Personable, Expert
Jeff Essex, Principal at Audiosyncrasy

“Erin did a great job organizing our Marketing Plan and helping our start-up company go to the next level with a multi-product campaign. We will use her services again with our consumer products due in 2009.”
Top qualities: Great Results, Personable, Expert
Allison Goodwin, Aquabella /Terrabella Solutions

“I worked with Erin on a project to refresh brand & packaging architecture and found her to be very insightful. She challenged our group to think outside the box and delivered well on the expectations of our project team.”
Top qualities: Great Results, On Time, Creative
Jeff Frank, VP Marketing Hormel Foods

“Erin is a role model for me, not just as a business woman but more so as a human being. She is tapped into what is real and what is right, and makes decisions from this place...which makes working for and with her a valuable learning and growing experience. I reported directly to Erin on a few projects while we both were with Annie's Inc. Hands down, the woman gets things done. She is focused, organized, and a fantastic teacher when it comes to prioritizing. Creative and innovative indeed, she sees opportunity where others do not....and delivers on it; I watched her single-handedly transform two falling brands with grace, ease, and success. Her marketing skills are incredible. I've learned a lot from my relationship with Erin, mainly, how to love the work I do. The energy she brings to her work is contagious - she inspires everyone around her. I am very grateful to have crossed paths with Miss Erin Fray.”
Kathryn Keslosky, Tastemaker, Annie's Inc.

“Erin is a creative energy force who brings innovative concepts to the branding table. She is genuine, passionate, and proudly leaves her creative thumb print on all work related projects. With a very keen creative eye, Erin takes projects above and beyond expectations and that is why I would highly recommend her for consumer focused brand building, product re-staging and/or product packaging work.”
Carrie Aldous, Consumer Relations Manager, Annie’s, Inc.

“ Erin is incredibly talented with design and very creative... has great ideas!
She can take data and be very forward thinking from a strategic standpoint
She is a true leader in thought and action.
Erin is very conscientious and truly wants what is best for the business
She is very driven and get the most out of a day at work... every second counts when she is there *** I would highly recommend Erin!”
Beth McKnight, Marketing Consultant for Annie’s Inc.

“Erin is a detailed-oriented manager who combs over the balance sheet like a hawk with out losing sight of the stragic objective. A world class Brand Steward. Erin is on time with her deliverables and holds herself and her Team accountable.”
Carl Falcone, Purchasing Manager, Annie's Inc.

“Erin is a charismatic and creative leader with the financial knowledge to keep a project on track. She skillfully manages those below her, creating a efficient team environment while growing other employees.”
Alexis Tryon, Summer Intern, Annie's Inc.

“Erin is a true brand marketing professional. She joined the Natural World Museum Board as the Marketing Trustee and quickly demonstrated a strong commitment and hands-on attitude. She worked with our team on a branding initiative, and skillfully led us through the prickly path, never taking her eyes of the strategic objectives. Erin is smart, bold, passionate and creative, and she makes it a fun ride to boot. I highly recommend Erin.”
Yvonne Schellerup, Marketing Director, Natural World Museum