In the beginner's mind there are many possibilities, 

in the expert's mind, there are few                 

                                                                                                                                Zen Buddhist Wisdom

Erin Isaacson Fray

Principal at Luminous Brands

Erin Fray is a highly experienced Business and Marketing Consultant to companies / brands with over 25 years of proven track record of growth. She has extensive experience in brand strategy development, having contributed to strategic growth for brands that include Premier Nutrition, Lucent Technologies, DuPont, Tropicana, Birds Eye, Duty Free Shopping, Seagram, Nestle, Hallmark, among others. Her passion and expertise lie in the natural products arena where she has contributed to grow brands such as Bare Foods, Ella’s Kitchen Organic Baby Food, Kevita Sparkling Probiotic SuperDrink, Annie’s Homegrown, Annie’s Naturals, Saag’s Specialty Meats & Sausages (a division of Hormel Foods), and The Republic of Tea.

She pursued her interest in art at Smith College where she received her BA in Art History, and studied art and history in Paris her junior year. Erin continued her art education at Sotheby’s in London where she earned her Post-graduate Diploma in Fine and Decorative Art. She earned her MBA in Marketing from UC Berkeley Haas School of Business. Erin has studied and worked abroad in several countries, and speaks fluent French and conversational Spanish. Erin is a former member of the United States Rowing Team, where she competed in the World Championships in Europe.

Erin works with Senior Executives to develop business strategies and solutions for scalable growth.

Erin is the standing President of her class at Smith College through 2019.